Client: FreeSpirit Recreation
FSR is a family owned and operated outdoor product company, specializing in rooftop tents. Known for their patented FSR proprietary tri-layer, all season fabric, they develop a variety of products intended to encourage outdoor exploration.
I worked with FSR in the capacity of a Brand Coordinator. I was responsible for leading all written projects by the brand; this includes video scripts, blogs, website, product descriptions, social media captions and more. I also led creative direction for the brand's focused social media platform (Instagram) and major creative projects.
SOCIAL MEDIA
I developed and designed a new campaign/series the brand would run monthly called "Adventuring Like A FreeSpirit." The brand wanted to utilize their brand name more frequently in efforts to develop a community and increase brand awareness. In addition, the brand wanted to promote conscious recreating. This post achieved a 33% increase in shares.
In collaboration with the marketing team, we developed a new campaign titled "Healthy Campers" which would be primarily focused on social media, blogs and email. This campaign was designed to span into the health and wellness aspect of camping and time in nature. The first blog was focused on an influencer the brand had a relationship with. See the social media post to the right.
Have a look at some of the reels I created utilizing my own content and the brand's assets on hand.
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BLOGS + PHOTOGRAPHY
